What is Email Validation?
Simply, Email Validation or
Verification (List Cleaning) is a process to check if the email address
exists or not, is it a real email address or not? and this is very
important in email marketing.
So Email Address Validator is the
best tool for verifying an email address. It's free and quite easy to
use. Just enter the email address and hit check button. Then it tells
you whether the email address is real or not. It extracts the MX records
from the email address and connect to mail server to make sure the
mailbox really exist for that user/address. It Validates Almost all
Domains with up to 98% Accuracy
Why is Email Verification Important?
Most
Websites have their optin-forms which visitors need to fill in. During
this fill up processes, users may, intentionally and evidently, enter
wrong email addresses. By accepting them, your email list will be filled
up with inaccurate and undeliverable email addresses. If you send email
to such addresses, Your Bounce Rate will be higher, and this will
negatively affect your mail server reputation. A poor reputation of your
mail server IP address will result in blacklisting by popular email
services. By verifying email lists and checking to deliver reports, you
improve a lot of options: Open Rates, Bounce Rates, Click-through Rates,
and Conversion Rates.
What is a Catch-all or Accept-all Email?
This
is also known as an “catch-all”. This is a domain-wide setting where
all emails on this domain will be reported as a catch-all. There is no
definitive way to determine whether this email is valid or invalid. A
catch-all address is commonly used in small businesses to ensure a
company receives any email that has been sent to them, regardless of
typos. Additionally, these are also found in larger government, medical
and educational organizations. Oftentimes these are infact valid emails.
However some organizations may utilize this setting as a security
feature to prevent unsolicited emails. Commonly the server will accept
all mail and then bounce it back to the sender, which in turn hurts the
sender’s IP Reputation.
SAFE – If you have a dedicated email
server with your own IPs, catch all emails may be safe for sending
dependent on the overall health of your list.
DON’T SEND – If you use
a third party email provider that requires a bounce rate below 4%,
these emails are not safe for sending.
What is a Spam-trap Email?
A spam-trap is a honeypot used to collect spam.
Spam-traps
are usually e-mail addresses that are created not for communication,
but rather to lure spam. In order to prevent legitimate email from being
invited, the e-mail address will typically only be published in a
location hidden from view such that an automated e-mail address
harvester (used by spammers) can find the email address, but no sender
would be encouraged to send messages to the email address for any
legitimate purpose. Since no e-mail is solicited by the owner of this
spam-trap e-mail address, any e-mail messages sent to this address are
immediately considered unsolicited.
The term is a compound of the
words “spam” and “trap”, because a spam analyst will lay out spam-traps
to catch spam in the same way that a fur trapper lays out traps to catch
wild animals. The provenance of this term is unknown, but several
competing anti-spam organizations claim trademark over it.
DON’T SEND These emails will Destroy your sending reputation.
What is a Disposable Email?
Disposable
emails are temporary accounts used to avoid using a real personal
account during a sign-up process. Common providers of disposable emails
include Mailinator, Guerilla Mail, AirMail, and 10 Minute Mail.
DON’T SEND These emails are fake or temporary emails and are not safe for sending.
